Tobacco Endgame


October 19


06:30 pm - 07:30 pm

Click to Register:

UNSW Centre for Ideas

Are e-cigarettes the magic bullet?

Can’t tune in to the event? Register to receive the on demand recording.


Whilst the vast majority of people, all around the world, know that smoking can be catastrophic for their health, cigarettes remain a powerful and enduring motif in popular culture. People still take it up and, of course, once you’re hooked, you’re hooked.

Enter e-cigarettes. They’ve been rather sly don’t you think? E-cigarettes have slipped quietly and quickly into the lives of many smokers, promoting themselves as a much healthier option to dirty old cigarettes. But are they the silver bullet they claim to be or is it more sinister than that? Where’s the research to back up the benefits? Are there any harms? Should we be worried about the increasing trend of young people taking up e-cigarettes?

In this wide-ranging discussion, public health and behaviour experts Hayden McRobbie and Alys Havard discuss the merits of e-cigarettes and whether they are a legitimate tool to break addiction, or just a smoke screen.

Presented by the UNSW Centre for Ideas and UNSW National Drug and Alcohol Research Centre (NDARC).


The Centre for Ideas’ new series of international conversations brings the world to Sydney. Each digital event brings a leading UNSW thinker together with their international peer or hero to explore inspiration, new ideas and discoveries.


Digital Event

Can’t tune in to the event? Register to receive the on demand recording.


About Digital Events

This digital event will be available on the UNSW Centre for Ideas website, Facebook, and the UNSW YouTube channel.

A link to watch the event will be sent on the day of the event to registered attendees.



For event enquiries or to discuss your access requirements, please call the Centre for Ideas on 02 9065 0485 or email [email protected].

The Centre for Ideas is happy to receive phone calls via the National Relay Service. TTY users, phone 133 677, then ask for 02 9065 0485. Speak and Listen users, phone 1300 555 727 then ask for 02 9065 0485. Internet relay users, visit, then ask for 02 9065 0485.



Dr Alys Havard is a Senior Research Fellow at the National Drug and Alcohol Research Centre and the Centre for Big Data Research in Health, both at UNSW Sydney. Her research uses linked data to improve our understanding of how prescription medicines are used at the population-level, and their safety and effectiveness in real-world settings.

Havard has a particular interest in medicines used to treat substance use disorders and her recent research has examined the use, effectiveness and safety of quit smoking medicines among pregnant women who smoke, and people who have had a major cardiovascular event. Havard is supported by a NSW Health Early-Mid Career Fellowship.

Professor Hayden McRobbie has worked in the field of behavioural medicine for more than 20 years and is a senior clinician with a specialist interest in lifestyle medicine.

He holds a medical degree from the University of Otago, New Zealand; a doctorate from the University of London; is Professor in Public Health Interventions at the National Drug and Alcohol Research Centre at UNSW Sydney; and is a Fellow of the Australasian Society for Lifestyle Medicine.

McRobbie plays a key role in tobacco control in New Zealand with his current focus being the prevention and management of long-term health conditions in the Māori population. He is currently part of a diverse, global team shortlisted for the Cancer Grand Challenges, with the chance to secure a share of £80 million in funding to tackle cancer’s toughest challenges.